Archive Hatje Cantz Verlag | Sylvie Fleury

Since Around 1990 The Swiss Artist Sylvie Fleury Has Brought The Luxurious Consumer Goods From Fashion And The Cosmetic Industry Into The Context Of Art As Ready-Mades – Shopping Bags By Yamamoto, Cosmetics By Chanel Or Cartier, Shoes By Claude Montana. Her Repertoire Draws On All Aspects Of Luxury Products That Convey A Synthetic Ideal Of Beauty: The Covers Of Fashion Magazines, Aerobic Videos Featuring Top Models, Or Slimming Products. By Translating Popular Feminine Material Into The Context Of Art, She Demonstrates A Decisively Female Viewpoint. Fleury Always Goes On Big Shopping Expeditions To Prepare For Her Exhibitions – And Shopping Is A Term That Can Also Easily Be Applied To Her Attitude To The Classical Positions Of Modernism In 20Th-Century Art, Which She Employs As Quotes With Plenty Of Wit And Irony. This Is The First Comprehensive German-Language Publication On Fleury’S Work. In Her Work, She Formulates “A Radical Critique Of (Male) Modernism By Means Of (Female) Fashion And – By Depicting Art And Fashion On Top Of Each Other – Shows Art As Fashion.” (Peter Weibel)